Corporate Social Irresponsibility book cover

Corporate Social Irresponsibility Book Cover

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Corporate Social Irresponsibility focuses on ethical failures in order to relate corporate responsibility to business ethics, corporate governance, and organization effectiveness. The book advocates a strategic approach to CSR – ethical management cannot, and should not, be divorced from effective management.

An interesting and important subject matter, it was enjoyable trying to subvert corporate imagery and add a negative context with the traffic light. Initial visuals used different type weights to emphasise the ‘Ir’  in irresponsibility, but in the end offsetting the text was enough to create the effect.

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