For the larger home entertainment releases there can be advertising across print and digital media. Ranging from printed posters to online ads, the artwork is adapted across a broad range of media each with specific requirements.
These Room adverts for StudioCanal, show a small range of the what is supplied to accompany a release. The adverts need to meet strict safe area guidelines, but also follow any promotional tagging and adapt depending on the placement of the ad. With the smaller online ads, space is at a premium, so even just 50 pixels can make a big difference on what can fit (the smaller ads have been enlarged an are not reflective of the . The press adverts also need to meed ink coverage guidelines, varying for the higher ink levels of the glossy magazines to the much reduce TAC for the poorer quality paper of newsprint.